Time:11:30 AM - 12:30 PM

Building the Emotional Connection

Decoding consumer trends of the 21st Century and understanding the dynamics of customer expectations Beauty & Wellness from the Mind of the Super Groomed & Super Aware Indian Consumer

• Men's grooming Market: How it has opened up a new market for personal care product
• Overview of the market sentiments in metros VS the non metros
• How social media has become the go to place for tapping the aware wellness consumer
• Instant gratification - Millennials have made way for a new product category which provide instant results in the beauty and hair care market
• Shift towards natural ingredients

• Session Moderator: Mr. Anurag Mathur, Partner- Consumer Goods & Retail, PwC India
• Mr. Nitin Kalwani, Managing Director, Juice Saloon, India
• Mr. Mridumesh Rai, Brand Director- Park Avenue, Raymond Apparel Ltd.
• Mr. Pushkaraj Shenai, Chief Executive Officer, Lakme Lever India Ltd.