Indian Salon Awards and Indian Salon Congress 2015

Gaurav Marya
Chairman, Franchise India

Beauty & wellness has mattered in the context of modernconsumer societies, in which the pliable body–shaped by fashion,cosmetics, or aesthetics –has become a major object of consumptionand spending.Consumers, the media, and an increasingly globalized Wellness industry all interact to shape and negotiate beauty standards.It is a business case that emerges from democratic vision of Wellness in which everyone cansupposedly be beautiful.

By some estimates, there are close to 5-10 salons and wellness centres inevery single street in India .As the beauty business gets increasingly crowded,It is important to evaluate what matters to consumers in 2015.What makes the difference? What lends credibility to the brand?

India is also becoming a key market for health, wellness and beauty industry...This year's agenda is exciting and unique as we have fully added the element of Wellness and Aesthetics together with Beauty Business in the Congress to take up every issues of the moment, giving the Summit the vibrancy and relevancy that has become its trademark.

I look forward to welcoming you to Indian Salon Congress 2015.